Aditya School of Sports announces its multi-sports Academies ASOS Sports Arena Barasat, by way of strategic tie ups with India On Track

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HNExpress Staff Reporter : Aditya School of Sports announces its multi-sports Academies ASOS Sports Arena, Barasat, by way of strategic tie ups with India On Track – who operate LaLiga Football Schools for Football and NBA Basketball School, Joydeep Karmakar Shooting Academy for Shooting and Dola & Rahul Banerjee Sports Foundation for Archery. It is also proud to announce its selection for the Khelo India Football Project, the only one in Eastern India. It is in line with their EduSports concept to promote sports along with education in the sprawling 30 acre pollution-free campus at Barasat, which also has a CBSE affiliated CoEd School and BCCI approved Cricket Stadium.

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The official announcement was made by Anirban Aditya, Chairman of Aditya Group, along with Ankit Aditya, Vice Chairman of Aditya, in a star-studded press conference comprising of former Indian Football captain Debjit Ghosh, Mohun Bagan’s former Brazilian captain Jose Ramirez Barreto, former Olympian Joydeep Karmakar, Commonwealth Games silver medallist Mehuli Ghosh, former Indian Footballer Mehtab Hussain, and Sourav Ghosh, an accomplished actor and ardent sports follower.

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Also present on the occasion were Dr. Rajindra Pathania, Project Officer (Teams) Sports Authority of India, Chandan Roy Chowdhury, Vice President, Bengal Olympic Association, Joydeep Mukherjee, Secretary Indian Football Association, Goutam Ganguly, Secretary West Bengall Basketball Association, Ranjan Chowdhury former TD & Head Coach of Tata Football Academy and Project Head of East Bengal Club, Ravi Boparai, Head of School Sports & Special Projects – India On Track, Rahul Banerjee, Indian Olympic Archer, Deep Dasgupta, Former Indian Cricketer and Ashok Basu, President of West Bengal Equestrian Association.

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This is a very significant step for Aditya School of Sports which is committed to the grassroot development of sports in this part of the country. It is reinforcing its belief in the concept of EduSports wherein emphasis is laid on the overall development of a student and not only on academics, and also prepares them to pursue sporting activities professionally. Aditya Group has been also associated with ATK Mohun Bagan and their grassroot academy for almost the last five years.

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With our partnerships with India On Track (to operate LaLiga Football Schools and NBA Basketball School), JKSA, Dola & Rahul Banerjee and Khelo India, aspiring kids will get the priceless opportunity to learn their game of choice from the best in the business. In addition to having access to the best of facilities within their sports training, students also continue with academics whilst staying in their hostels on the campus. Speaking on the occasion, Anirban Aditya mentioned, “This is going to be huge for the grassroot development of sports in Bengal. We shall leave no stone unturned to work closely with such great names to produce champions of tomorrow who can represent India and make the nation proud. We are excited and very sure that these facilities will be exploited by students to live their dreams. While we are fulfilling our promise to bring the best facilities to them, it is for them to make the most of it now. I am confident that we will produce champions from these academies.”

The Khelo India project on the same campus will also help aspiring footballers from across the country, namely Eastern India, to become part of the Government of India’s vision to participate in tournaments like the Olympics and the FIFA World Cup.

About ASOS
Aditya School of Sports is committed in spreading infrastructural facility in sports training to the grass root level aspirants of this geographical region. With world class facilities and expert coaching from experienced working professionals, we aim to perfect the game of the student players from an early stage and pave paths for greater opportunities and exposures.

About Aditya Group
Aditya Group is most famous for education and sports, since 1994 Aditya Group’s founder, the late Mr. Bhaskar Aditya started his philanthropic journey into the education sector a legacy that the next generation of the Aditya family Mr. Anirban Aditya and Mr. Ankit Aditya are still following to this very day. This chain of institution, and 2nd Largest self-owned school chain, which is led with a vision to not only disseminate education but also to ensure a future balanced society for the benefits of mankind and growth by sowing the seeds of fundamental value orientation for life into the young hearts at Aditya Academy.

Khelo India Programme
The Khelo India programme has been introduced to revive the sports culture in India at the grassroot level by building a strong framework for all sports played in our country and establish India as a great sporting nation.

Khelo India Programme is the scheme of Ministry of Youth Affairs & Sports and Sports Authority of India. This event witnesses 20 national level multidisciplinary grassroots games to get played among the age groups of under-17 and under-21 categories every year. The participants are the medal winners from 29 states and 7 Union Territories. A total of 37 contingents participates in this tournament every year. Under the KIYG Scheme few selected top performing athletes are entitled to receive an annual scholarship for 8 years to prepare for international sporting events.

In year 2018 Khelo India Talent Development (KITD) cell was introduced to look after the selected candidate under the Khelo India Youth Games. The KITD cell then decided to tie up with private high performance academies to train the selected candidates and floated the Expression of Interest (EOI). Aditya School of Sports responded to EOI and got KIYG accreditation to train the selected footballers.

About the collaborative venture:
In this one-of-a-kind path-breaking venture of Aditya School of Sports’ partnership with India On Track, through their strategic alliance with LaLiga Football Schools India, a grassroots initiative of the Spanish Football League’s top division, we will create one of India’s best and most comprehensive football training and development programmes. The initiative provides participants with the best in-game and age appropriate training along with world-class coaching facilities.

This partnership with India On Track allows Aditya School of Sports to host the NBA Basketball School.

Both programmes will be an official part of the overall LaLiga Football Schools and NBA Basketball School ecosystem, including special events or initiatives taken by both NBA Basketball School and LaLiga Football Schools and also that of Aditya School of Sports. Both programmes will be run by professionally trained coaches under the supervision of a foreign coach certified by them and follow their structured curriculum. The association with ASOS is set till 2026 with a renewable clause.

Eligibility criteria:
Training sessions are open to children in different age groups from across India. However, taking into consideration the limited availability of seats, preference shall be given to the students of Aditya Academy at Barasat.

What is the USP:
The training programmes will be conducted by full-time coaches who have been accredited and licensed by LaLiga Football Schools and NBA Basketball School. Moreover, there will be a quarterly visit of an affiliated foreign coach for both programmes.

The programmes will be part of a 30-acre pollution free-campus having the best in business infrastructure. The football ground adheres to international standards but has also been approved by the AIFF.

About India On Track
India On Track is engaged in the business of creating suitable platforms for training and development of youth to help them achieve sporting excellence. As part of India On Track’s comprehensive grassroots development programmes in multiple sports, it has acquired the rights from LaLiga Football Schools to set up and operate football-training centres in India under the brand of LaLiga Football Schools, India. India On Track has also partnered with the National Basketball Association, to set up and operate ‘NBA Basketball School’ programmes across India.

India On Track along with Aditya School of Sports intends to offer basic and advanced level training arrangements to aspiring students through LaLiga Football Schools and NBA Basketball Schools training brands.

About JKSA
Joydeep Karmakar, Arjuna Awardee, with more than 100 medals at the National Championships and numerous International medals, is perhaps the best thing to happen to Bengal Shooting Sport. The city of Kolkata welcomed JKSA with warm acceptance, and their journey began. 2016 saw a phenomenal enthusiasm from the youth of Kolkata to take up Shooting Sport, as they were getting a state of the art shooting range and latest training equipment right there at JKSA. Student shooters came pouring in from various states as well, and a significant milestone were achieved.

About Rahul & Dola Banerjee Foundation
The foundation has been formed by the two siblings to promote archery. It is a non-profit organisation under the name of “Dola & Rahul Banerjee Sports Foundation”. DRBSF is acting as consultants for the State Government and they have come with a state of the art Archery Academy at Jhargram in West Bengal. DRBSF has a special programme “Archery in School” and it has conducted the same at Adamas International School and South City International School. It is running “Archery in School” programme at 6 schools and a State level academy in Andhra Pradesh.